Ask me why
50 Years of quality
Yamaha’s first outboard motor – the P-7 - was released to the Japanese market in 1960, marking the start of over 50 years spent delivering the very best outboards that the market demands. Developing a pedigree of this nature requires a level of technical competence and commercial prowess that can only be matched by a handful of companies. Yamaha has always been dedicated to understanding exactly how people use their outboard engine which is why we are the number one outboard manufacturer in the world - a position that has been earned over years and years of commitment to the marine industry.
Other manufacturers have come and gone, but Yamaha remain dedicated to their ‘Kando’ philosophy and their customers. Half a century of knowledge and engineering experience is ingrained in every engine that is produced – and with over 9,000,000 engines produced worldwide it is clear how much difference that pedigree can make.
Marine technology has moved on in 50 years but Yamaha have been at the forefront of that innovation. Yamaha engineers and commercial staff share the passion of the millions of Yamaha customers worldwide listening to what they have to say, and understanding how products are used in the real world.
Whether it is a fisherman in Indonesia or a family on the Norfolk Broads, a Yamaha outboard motor will be the reliable partner that their boat needs - with a worldwide support network which has been developed and matured since 1960.
Over 9,000,000 outboard motors built over 50 years, by one company - that is a testament to the pedigree and talent that Yamaha Motor Corporation has and their commitment to the marine industry. First class outboard engines are in Yamaha’s DNA.
Only the best technology and components
Yamaha have always strived to ensure the best quality components and materials go into their outboard engines. Since the first Yamaha outboard motor engineers have tested their engines to destruction, then identified the parts which break and improved them before testing it again. This determined attitude to product development and testing has led to Yamaha developing the highest grade components possible.
The unique YDC-30 alloy is a perfect example of how the very best materials are used in Yamaha Outboard Engines. This unique alloy is used across the Yamaha range and has been completely designed and developed by Yamaha Marine Engineers. A combination of aluminium, silicon, magnesium and titanium provides industry leading corrosion protection for significant components within the engine.
Developing a unique alloy is just one way that Yamaha ensure that quality is built into their engines. Advanced manufacturing techniques such as the five layer paint process and use of the latest technology such as the NMEA 2000 instrument interface are all factors in delivering the world’s number 1 outboard engine.
Whether you are five miles out to sea or five miles down the river a quality outboard engine means that you spend more time doing what you want to do and less time repairing and maintaining your engine. Buy quality, buy Yamaha.
5-layer paint process
Having built engines since 1960, Yamaha know more than a thing or two about durability. From our ACP-221 paint process to the sacrificial nodes, Yamaha engines are built to last.
ACP-221 demonstrates Yamaha’s dedication to durability. This unique 5 layer painting process is something which many have re-created but none have been able to match. Combined with the YDC-30 alloy; ACP-221 completes Yamaha Ultimate Corrosion protection.
A sequence of primers, undercoats and acrylic resins are oven baked for adhesion and hardness then sealed in by a final coat of clear urethane lacquer. Whilst ACP-221 protects the exterior, zinc coating and a series of sacrificial anodes are used throughout the interior of the engine.
But don’t take our word for it; take all the professional organisations who use Yamaha Outboards in commercial operation. Rescue boats including the RNLI, police boats, commercial fishing vessels, ferry services and offshore expedition services all use Yamaha engines because they know that Yamaha’s durability can withstand the most demanding rigours. In shore or off shore a well maintained Yamaha engine will run and run whether it is leisure or commercial demands.
Yamaha engines are built to last….and last…..and last.
Value that lasts
Because Yamaha engines are recognised as the number one outboard in the world everybody knows the quality of a product with the Yamaha name on it. Yamaha is a heavyweight international brand which means the quality that you have purchased is instantly recognisable - when the time comes to re-power or sell your boat this has a very positive effect.
Your boat will more attractive when it has a Yamaha outboard fitted and will achieve a higher resale price especially when your engine has high hour usage. The five year warranty is transferrable to new owners and Yamaha also has an enviable reputation for warranty support.
The difference between selling your boat or not might be the engine – the difference between selling your engine or not could be the manufacturer. Make sure you achieve the best return on your investment when selling your engine by choosing a Yamaha outboard. A good maintenance routine and proper servicing at the correct intervals are also essential in maintaining as much used value as possible. Buying Yamaha and using Yamalube lubricants simply gives you a head start in the used market as everyone in the world knows the quality of Yamaha products.
Development is key to retaining number one status
Being the number one outboard engine manufacturer in the world requires a commitment to innovation and the latest technologies. In the marine world innovation must also be matched with practicality; a demanding environment means that any weakness in systems or technology will soon be exposed.
Yamaha have always worked hard at getting the right blend of innovation and practicality. Stringent testing and extensive research ensure that all Yamaha innovations are ready for the marine environment. Engineering innovation is at the heart of all Yamaha products and the wide range of Yamaha knowledge means that another bright idea is never far away.
Plasma coated cylinders are just one example of how Yamaha use the latest innovations to give you a practical benefit. By lining the cylinder with an ionised coating the weight can be substantially reduced while the resistance to heat and the size of the cylinder bore can be increased. Not to mention that it is about 60% harder than steel.
Intelligent innovation improves the core engine functions so that you get the most reliable, most practical technology which allows you to make the most of your time on the water.
Industry leading digital output
Successful navigation of any boat requires good information, delivered in a timely fashion. When you are at the helm, especially if you are travelling at a rate of knots, you need that information presented clearly and quickly so you can stay on course.
At Yamaha, developing electronics systems to the same standard as the engine components has always been a priority. The best engines in the world can be let down by poor information output, if you don’t know what is going on under the hood then you can’t get most out of your boat.
Digital Network Gauges (DNG) are available for all Yamaha EFI engines and display the information that you need through a Local Area Network (LAN). This means that the engines are outputting a stream of information which can displayed through any gauges which are wired into the network. RPM, Hours, Trim Angle, Oil Pressure, Speed, Trip, Time, Fuel, Battery, Fuel Consumption and Fuel economy are all available with the correct gauges. Plus you have a drastically reduced wiring loom which allows installation to be as efficient and error free as possible.
Simple, efficient, information delivery provided through easy to read digital gauges is just another way that Yamaha ensures you have all the tools you need to tackle the marine environment.
Working with the equipment you use every day
The helm of a modern boat contains an increasing number of electronic devices and electronic gauges displaying information from the boat. Being able to integrate different devices is a valuable benefit which allows for more efficient operation of the boat and its associated technology.
The National Marine Electronics Association (NMEA) has always worked to bring together the different electronic elements on a boat and their communication protocols are the international standard for marine electronics. Yamaha produce their marine electronics to be compatible with the NMEA 2000 protocol so that wherever you are in the world and whatever equipment you are trying to integrate you can be confident that Yamaha engines will communicate with other NMEA 2000 devices.
Advanced plotters and GPS displays can now include information from your engine all communicated across a robust controller area network. More and more manufacturers are producing NMEA 2000 compatible devices so why would you want to have an engine which cannot communicate with your latest electronics. Yamaha engines will continue to provide the best compatibility for you so that you can work with the tools you want to get the job done on the water.
Flexibility for choice, quality for control
To ensure your outboard delivers the best possible performance a wide selection of rigging parts are available to suit many different types of boat from centre console craft like RIBs, to cuddy and bowrider sports boats and even flybridge off-shore boats can be fitted out without compromise.
Rigging your engine is not a straightforward task, with any mistakes resulting in a boat which might not handle and perform how you would like. Yamaha’s flexible rigging programme provides all the options that you need with the flexibility to choose exactly what you want. From 30HP and above you can choose from over 60 different aluminium and black stainless steel propellers with several control box options and various gauges which can be configured exactly how you want. All of the rigging options are manufactured to Yamaha standards and are optimised for use with Yamaha engines.
There a many different ways to use your boat, not to mention the difference between freshwater and saltwater, so take some time to rig your boat correctly. Your local Yamaha dealer will be able to help you choose the correct propeller and control options for your requirements and now you know – you won’t be short of choices.
The world’s number one
In any market, anywhere in the world, there is always someone who sells the most products. Being number one in a specific country or region is one thing, but being number one in the world is something very special. Yamaha have been the number one manufacturer of outboard engines for a very long time. To attain this position is an achievement in itself. But to maintain this position for such a period requires a level of commitment and technological innovation which is unique.
It is not just the quality of the technology which encourages people to choose Yamaha; it is also the passion and understanding that Yamaha have for the marine environment. Yamaha marine engineers work with all forms of marine products from engines to boats to personal watercraft. Their enthusiasm and knowledge is what keeps Yamaha at the cutting edge of marine technology and keeps Yamaha as the number one manufacturer of outboard engines in the world.
Global sales also mean global support - you can be confident of finding support for Yamaha marine products anywhere in the world. With so many engines on so many transoms you can see the popularity of Yamaha outboards – and this is not a local or regional market this is the world market. Surely over 9,000,000 people can’t all be wrong?
Outboard power exactly how you want it
Outboard engines cover such a wide range of applications and boats that choice is a pre-requisite for outboard manufacturers. Yamaha give you more choice than any other manufacturer so you can get your outboard power exactly how you want it.
From rescue boats to recreational boats the user’s requirements vary significantly. By offering a wide range of choice Yamaha can ensure that there is a suitable outboard for every user and every application. Power delivery and performance can be tailored to your boat and innovative and unusual hull designs can find the outboard they need within the Yamaha range. Various shaft lengths, propeller types and rotation direction as well as high thrust variants are all available and all designed to get the most out of the boat they are rigged to.
Yamaha dealers and service engineers are always on hand to help you make the right choice for your boat. Specifying the correct engine to match the characteristics of your hull not only rewards you with optimal performance, but it also means that the engine is being used in the manner for which it is specifically suited. When you are using an engine that is not suited to the application then undue stress can reduce the length of the engines life and lead to higher maintenance costs.
More choice means better suitability, which is better for the boat, better for the engine and better for you.
Protect your investment
The Yamaha Customer Outboard Protection (Y-COP) system provides the highest level of security available for outboard engines. Y-COP reduces the risk of theft and provides peace of mind for you knowing that your engine is immobilised.
A simple and effective system, Y-COP immobilises the engine electronically preventing operation by anyone but the owner. The system is available on all Yamaha’s EFI engines and has received many plaudits for its ease of use and robust system design.
A wide range of security products are also available for smaller engines from Genuine Yamaha Parts and Accessories so you are never short of security options and you can be confident that everything possible is being done to keep your engine on the transom and your boat where you left it.
Secure your investment with Yamaha’s unique security features and be happy that you are doing everything possible to reduce the risk of theft to your engine and boat.
More miles, less cost
Fuel economy is something which is of increasing importance to the marine environment. Fuel costs are rising and boat owners, commercial or recreational, are considering how they can re-power and reduce running costs. Reducing fuel consumption without sacrificing performance is what Yamaha engineers have been focussing on for the entire outboard range. Yamaha outboard engines are extremely economical giving your boat maximum range and ensuring that you are getting the most out of your money.
For commercial users this is particularly important as increasing fuel costs are pushing up the overheads for lots of marine businesses. A small improvement on fuel economy can make a significant difference over time.
Choosing an economical engine is a decision which will keep rewarding you at every fuel station, so make sure you choose Yamaha so you can spend less money on fuel.
From Lands' End to John O'Groats
Whether it’s a service part like an oil filter or an urgent replacement because of a breakage the Yamaha parts supply system is ready and waiting to support you. From time to time replacement parts might be necessary for your outboard engine, wear and tear aside, the marine environment is a challenging one which can result in maintenance and repair work. The longer it takes for replacement parts to be shipped, the longer your boat is out of the water.
Yamaha are a global company with a global support network which means that you can access spare and replacement parts as soon as possible. Wherever you are in the world you can source the parts that you need to stay on the water and keep your engine running.
This level of service is critical for the many professional organisations that use Yamaha outboard engines; organisations such as the RNLI cannot afford to have engines off the water. Yamaha’s global support network means that whoever you are, wherever in the world, you can get parts you need and get back to boating.
Reviewed and recognised by professionals
The best recommendation of something is your own experience; unfortunately in the marine world it is not always practical or even possible to test the products which you are considering. Reading professional opinion on boats and outboards is the next best thing and the marine press are always on hand to provide such information.
Many publications test various products against each other, and sometimes these tests will also result in associated awards which magazines attribute to the best products. Accolades such as the Motor Boat Monthly ‘Best Buy’ Award are never far away from a Yamaha engine, with several models scooping the coveted prize.
If you can’t get access a product for demonstration then reading reviews and press tests is good alternative. Professional journalists are active in the marine industry; testing reviewing and presenting awards; Yamaha outboard are often chosen by these professionals which is why you should think about the outboard engine you are choosing – is it recommended?
When someone's life depends on it
Trust is an essential component of any rescue operation, if this rescue takes place at sea then there is an even greater element of trust and urgency as every minute can be critical. The RNLI are responsible for the majority of off-shore rescues in the UK and they choose Yamaha outboards because it is an engine they can trust.
They can trust a Yamaha outboard to start first time every time, they can trust a Yamaha outboard to deliver the performance needed to get to the casualty as fast as possible, they can trust a Yamaha outboard to give them the best long term value in terms of maintenance and repair work required.
You can trust this technology too because we supply the same engines to the RNLI which we supply to recreational boat users. Buying Yamaha is buying professional quality that you can trust all year round in any conditions – just ask the RNLI.